So last week was all about getting feedback of our TWO THE BRAND concept in terms of branding and products. The week began with guest speaker Justin Barrow from Barrow & Flux giving us some advice on how to successfully brand a product and engage with consumers. Barrow & Flux are a company based in Dorset that locally produces wooden sunglasses. After our group tutorial with Justin, he advised us to redefine our concept and come up with some type of narrative for our USP. “Don’t just tell your story, do your story” according to him. We also had to consider how we would brand accessories within the accessories market. Also, check out what Justin does on : http://barrowandflux.com/
The next day we had yet another group tutorial but this time with Anne. We decided to re-introduce our concept to her by saying that TWO THE BRAND is an accessory company that makes things that come in pairs or that compliment each other. We then discussed further ideas in terms of USP’s such as having each product match a couple/duo on our online page, with a story of the pair attached. So it’s more about stories rather than the product. Her advice to us in terms of product that we should define which item is for men and which for women. She strongly hinted that she really isn’t a fan of the whole unisex market. Which was fine because that’s not what we were trying to aim for in the first place. Seeing that our color palettes have been more black and white, she said to go forth with that but then maybe add another color to define the gender.
We respectively came to the conclusion that our style identity is more on the graphic and linear side. This was an aesthetic that we heavily incorporated in to our digital print designs. The print designs were digitally printed onto 2 metres of stretch jersey bamboo fabric and are planning to make socks and scarves. Below are images of the actual printing process and the designs we printed off:
Design and production wise, another product development process that I been heavily involved with so far from start to finish is the jewellery. After creating the set of designs in Adobe Illustrator, I had to laser cutter to engrave the designs onto the wood and later on melt the pewter into the shapes. Rather than the Fashion studio, I’ve been spending more time up at the workshop making the pewter jewellery. On an unrelated side note, even though I personally want to specialize in garments after I graduate, using this particular technique is something I would like to include for future projects.
Laser Cut shapes for necklaces, rings, earrings
Close up of ring sizes
Even though our project hand in isn’t until the 10th of march, we still want to have our pieces made by the 28th, so they would be ready for our Photoshoot scheduled on the 3rd of March. We started booking models and a photographer and everything seems to be according to plan. Let’s hope it will remain that way…