My TWO THE BRAND Experience

Job description:

Jewellery Designer/Maker- Demonstrating Adobe illustrator skills and use of laser cutting machine. Manufacturing the pieces using a pewter melting/casting technique. 

Research Analyst- Researching the brands initial concept. Analysing facts, statistics revolving couples and a other duos. Gathering research images and documenting the company’s development in all sectors. Brand philosophy. 

Journalist- Conducting and editing the interviews in our publication. 

Print Designer- Demonstrating Adobe Photoshop skills to create a variation of print designs. 

So these past 7 days have definitely been the most busiest we have ever been throughout this entire project. My sleep deprived week included group meetings to finalise our pitch as well as me documenting everything into our group sketchbook. The other half of the TWO THE BRAND crew were working their magic on editing our photoshoot pictures and fashion film.

These past few months have been quite the journey and its all gone by so fast! It only seems like yesterday when our adventurous London trip took place. My responsibilities varied throughout this group project. For our publication, I was the brands investigative journalist who organised the interviews. Products development wise I designed/made the jewellery range, but would have the occasional assistant help out with the finishing off the pieces. I also did print designs for our Jersey fabric. Sadly however due to unseen circumstances, the Jersey couldn’t be used to manufacture a sufficient product that would suit our range. Otherwise in regards to other areas such as the photoshoot, I just added my input when needed.

What I really enjoyed from this experience was being able to demonstrate various skill sets as well as working in a group that had an overall good working dynamic.  Slightly Quoting our design philosophy: “Sharing the experience of documenting this journey is something I hope to treasure.”

Behind the Scenes

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So today was the TWO THE BRAND shoot day! We were able to wrap up our studio shoot with the models wearing the accessories and film a short fashion film at one of our favorite student bars/dinner.  The images above are ones I took from behind the scenes with my phone. The images are currently being edited and will be posted as soon as they are done!

Really cant wait to show you guys the final photos cause they look great!

Finishing up EVERYTHING

With only less than 1.5 weeks until we have to submit our project for the term, this week was a pretty hectic week in terms of planning and production. One half of the TWO THE BRAND crew were busy organizing our upcoming photoshoot sourcing clothes, models and finding appropriate locations. Meanwhile on my half on the production side, we were busy finishing up as many products as we could in time for the shoot. I mentioned in previous posts that I was responsible for the jewellery while others were working on the hats and socks. Our jewellery range now consists of earrings, necklaces, bracelets and brooches. Overall, I am very pleased as to how the jewellery turned out and look forward seeing them on the models!

Here are images of the finished products:Image

 Finished necklace

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Back of necklace

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Back of necklace

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Earrings

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Bracelet 

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Brooch

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The range

We also had another tutorial with Anne this week about our branding concept and the materials we were going to use to make our accessories. Her conclusion was that we really need to work on our marketing approach as according to her “ it isn’t special enough to stand out..”. In terms of production, she said that she liked the jewellery pieces but suggested to use other materials for the chains. We ended up deciding on black suede for the chains, as they gave a really nice contrast in terms of texture and color. Sadly she really wasn’t to keen on the hats even though based on my personal opinion they turned out quite well. Overall she did made valid points and we took her advice and got to work..

Tomorrow is going to be a very long but exciting day as it is PHOTOSHOOT DAY! Really looking forward to work with the models cause they look amazing! Hope all goes according to plan and that the weather will cooperate (doubt it though cause this is England..).

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Models for shoot

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Models for shoot

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Models for shoot