Project Throwback: Hortinatura

Li Elelkoort’s Bloom Magazine really helped me to develop my conceptual research, where it analyses trends in horticulture and nature with informative and inspirational photography, texts, and relating it to a fashion context. Exploring the horticulture lifestyle in particular encouraged me to look beyond and seek inspiration from elements that were not so generic such as the development of floral prints.

Seeing as my project was nature inspired, the right location  for the photoshoot was really important to me. I wanted to steer clear of creating glossy high-fashion images à la Vogue. That’s not what my collection was about. The whole visual concept had to be paired down. So the shoot took place at this gorgeous near by woods next to my old uni campus. The weather that day unfortunately presented itself as a bit of a challenge. However, we were able to conquer the elements and ended up with a quite successful photoshoot.

To the models, photographers and other crew members who were involved that day: once again thank you. Thank you for making it all possible and allowing me to look back at something I am truly proud of.

FMP Page 61

FMP Page 60

FMP Page 51

FMP Page 50

FMP Page 52

FMP Page 53

FMP Page 55

FMP Page 57

FMP Page 58

FMP Page 59

For more images, visit



Beating The January Blues

I reckon most of us have it by now: The January Blues…
As soon as the festivities have passed and all of a sudden not all is calm, not all is bright anymore, it’s back to reality.

However, I decided to embrace the challenges ahead for this new term to distract myself from the post-Christmas blues. This first week back, I started working on my new concept for my final project by gathering relevant images and laying them out on an A3 sketchbook. One of the things that our tutors encourage us last term was to make sure that we were able to visually communicate our chosen concept effectively. So therefore, it is essential for us to have the right kind of images along with well drawn designs on interesting templates.

I decided to explore the concept revolving the preservation of the natural world. First I began gathering images online and created a digital moodboard on Photoshop that would stimulate the creative process. Aesthetically, I looked into this idea of transparent materials encasing/preserving object from the natural world such as flowers, animals, and food. I did some samples by PVC laminating dried flowers onto mesh and will continue to do some more samples throughout the week.

Unfortunately, these last 6 months of university is going to be quite stressful. So therefore I figured that a positive attitude and working on the kind of concept will help me beat the cold winter blues and get me through the rest of the year.

Within the next week or so, I will be posting more updates about the development of my research and samples. In the meantime, below are concept images:
Concept Page Collage 13

Concept Page Collage 14

Concept Page Collage 12

Concept Page Collage 15

Concept Page Collage 11

Behind the Scenes






So today was the TWO THE BRAND shoot day! We were able to wrap up our studio shoot with the models wearing the accessories and film a short fashion film at one of our favorite student bars/dinner.  The images above are ones I took from behind the scenes with my phone. The images are currently being edited and will be posted as soon as they are done!

Really cant wait to show you guys the final photos cause they look great!

Event Idea: DIY Workshop at Bestival

So back in September 2013, we were put into groups based on similarities each person had with their summer project. I was in the “Eco Fashion” category. Each group had to plan an event that best represented the showcasing/selling of their products.

The Idea we had for an event was a DIY Workshop Tent at the music festival Bestival. The basic concept is where festival visitors are able to bring some old clothes, accessories ect, and will get the chance to customize individual items. To go along with our group’s eco fashion theme, we also plan on educating visitors about environmental issues and facts and how to be more eco conscious. Flyers and leaflets about eco facts will be distributed throughout the whole area.  The tent will have different stands such as various customize clothing tutorial stands, organic food stalls, smoothie/juice bar, organic face paint stand, and a swap shop. Suitable sponsors for this event would be Waitrose, Innocent Drinks and Fair Trade.

For my summer project, I used the upcycling method to create my product. I collected some of my old clothes to create an item of clothing. I used sleeves of a men’s shirts and two jersey t-shirts to make a sports looking jersey dress.

However for the Design ID project, I didn’t use any recycled garments but instead made sure that at least one of my items of clothing was made out of an eco friendly fabric. My digital printed tank top is made out of organic jersey cotton.

Apart from being made out of an organic fabric, I believe that my tank top would suit our Bestival theme quite well. I can see it being worn at festivals combined with other items of clothing that is none sportswear related such as a pair of denim jean shorts and black combat boots. The contemporary graphic print would make it a suitable statement piece combined with plain fabric clothing and simple accessories.

Planning an event in a Fashion Design course was something I didn’t expect us to do at the start of the term. However, it was something I actually enjoyed and was kind of excited to hear that we are going to organize an actual event after Christmas break. Below is a styling image I put together to create a festival inspired outfit as well as an image of Bestival I found on Google.